How to Create an Animated Explainer Video from Scratch

Explainer Videos Can Increase Conversions by 80%

Animated explainer videos are one of the most powerful marketing tools you can use. And they are not hard to make — if you use the right approach.

The 4-Part Structure

• The hook (0 to 5 seconds) — grab attention with a surprising fact or bold statement
• The problem (5 to 15 seconds) — describe the pain point
• The solution (15 to 45 seconds) — show how your product solves the problem
• The CTA (45 to 60 seconds) — tell viewers exactly what to do next

Script Writing Tips

• Write for a 60-second video — about 130 to 150 words
• Use simple language — no jargon
• Speak directly to the viewer — use 'you'
• Focus on benefits not features
• End with a single clear action

Making the Video

With Vela, paste your script as a description. The AI generates an animated explainer based on your text. Refine the visual style, add your logo, change colors, and adjust timing — all through chat. Export in any format. Under 15 minutes total.