How to Make a Crowdfunding Campaign Video (Kickstarter & Indiegogo)

Your Video Is Your Pitch

Crowdfunding campaigns with video raise 105% more than those without. Your campaign video is the single most important element on your Kickstarter or Indiegogo page. Motion graphics make it look professional without a huge production budget.

What to Include in Your Campaign Video

• The problem you are solving — stated clearly in the first 10 seconds
• How your product works — animated product shots and feature highlights
• Why now — market timing, unique innovation, or personal mission
• Reward tiers — visualize what backers get at each level
• The ask — specific funding goal with animated progress tracker

Creating Your Video with AI

Describe your product and campaign to Vela — 'eco-friendly water bottle Kickstarter video, clean design, product animation, feature icons, early bird pricing, back now CTA' — and get a polished campaign video.

Optimizing for Conversions

• Keep your main video under 3 minutes — shorter is better
• Put the most exciting visual in the first 5 seconds
• Show the product in use — animated usage scenarios work great
• Include specific numbers — $29 early bird, $40,000 goal, ships March
• Add social proof if you have it — press mentions, pre-orders, waitlist count

Beyond the Main Video

Create short clips from your main video for social media promotion. 15-second teasers for Instagram, 30-second features for Facebook, and animated GIFs for email and press outreach.