How to Create an HR or Recruiting Video (Attract Top Talent with Motion Graphics)
Learn how to make HR and recruiting videos that attract top talent. Animated job posts, culture videos, and onboarding clips made simple.
Vela Team
Published · September 13, 2026
Video Makes Recruiting Faster
Job posts with video get 34% more applications. Motion graphics let HR teams create compelling job ads, culture videos, and onboarding content without a video production budget.
Types of HR Videos You Can Create
- Animated job posting videos for social media and job boards
- Company culture highlight reels with team stats and values
- Employee onboarding welcome videos with animated guides
- Benefits and perks explainer clips
- Employer brand videos for career pages and LinkedIn
How to Make Them with AI
Describe what you need — 'software engineer job post video, modern tech aesthetic, blue and white, highlights remote work and equity' — and Vela creates an animated video. No filming your office. No awkward team interviews.
Best Channels for Recruiting Videos
LinkedIn is the top channel. Post natively for best reach. Instagram and TikTok work well for culture content and younger candidates. Embed videos on your career page and include them in outreach emails.
Tips for Better Recruiting Videos
- Lead with what makes your company unique — not your logo
- Show real perks with animated icons — remote work, health benefits, equity
- Keep job post videos under 30 seconds
- Use the job title as the first text on screen
- Include salary range if possible — transparency drives more clicks
How it works
Type what you want. Vela creates the motion graphic. Refine by chatting.
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