Motion Graphics for LinkedIn Ads: Specs, Examples & Best Practices

LinkedIn Video Ads Are Underrated

LinkedIn video ads have 3x higher engagement than text ads. For B2B companies, there is no better platform for reaching decision-makers. Motion graphics are especially effective — they look professional and stand out in the feed.

LinkedIn Video Ad Specs (2026)

• Aspect ratios: 16:9 (landscape), 1:1 (square), 9:16 (vertical)
• Resolution: minimum 360p, recommended 1080p
• File size: up to 200MB
• Duration: 3 seconds to 30 minutes (15–30 seconds recommended)
• File formats: MP4, MOV
• Sound: optional but recommended — many watch on mute, add captions

What Works on LinkedIn

• Data-driven motion graphics — stats, charts, and bold numbers
• Thought leadership snippets — animated key quotes and insights
• Product demos and feature highlights — clean and professional
• Customer success stories — animated case study summaries
• Event and webinar promotions — date, speakers, and register CTA

Creating LinkedIn Video Ads

Describe your B2B ad to Vela — 'LinkedIn video ad for CRM software, professional blue theme, animated dashboard showing 50% faster close rates, book a demo CTA' — and get a polished ad video ready for LinkedIn Campaign Manager.

Optimization Tips

• Square (1:1) takes up more feed space and gets more engagement
• Hook within 3 seconds — LinkedIn users scroll fast too
• Add captions — they are essential on LinkedIn
• Use your first $50 to test 3 different versions
• Target by job title and company size for best ROI