What Is a Motion Graphic Intro and How Do I Make One?

What Is a Motion Graphic Intro?

A motion graphic intro is a short animated clip — usually 3 to 10 seconds — that plays at the start of a video. It shows your logo, brand name, or channel identity with some movement and style. Think of it as your video handshake.

Why You Need One

• Brand recognition — viewers start associating the animation with your brand
• Professionalism — a good intro makes your content feel polished
• Consistency — using the same intro across all videos builds familiarity
• Transition — it gives a clean break between clicking play and the actual content

Types of Intros

The most common styles are logo reveal (your logo appears with an animation), text animation (your brand name animates in with kinetic typography), and combo (logo plus tagline with layered animation). The best intros are simple and short. Under 5 seconds is ideal.

How to Create One

With Vela, generate a custom intro by describing it. Something like: 'A 4-second intro with a dark background, the logo fading in from the center, and the brand name sliding up from below.' The AI creates it, and you can refine the timing and style through chat.