How to Make a Nonprofit or Fundraising Campaign Video

Video Drives Donations

Nonprofits that use video in their campaigns raise 4x more than those using text and images alone. Motion graphics help you tell your story with emotion, data, and urgency — all in under a minute.

Types of Nonprofit Videos

• Impact report videos with animated statistics and milestones
• Fundraising campaign launch videos with progress trackers
• Volunteer recruitment clips with inspiring visuals
• Event promotion videos for galas, runs, and community events
• Thank-you videos for donors with personalized animated messages

Creating Videos on a Nonprofit Budget

You do not need a production company. AI tools like Vela let you create professional motion graphics by typing what you need. Describe your cause, your impact numbers, and your ask — the AI builds the video. Most nonprofit plans are free or heavily discounted.

Making Your Video Emotionally Effective

• Start with the problem — make people feel why it matters
• Show real impact with animated numbers — meals served, families helped, trees planted
• Keep language simple and direct — no jargon
• Use music that matches the mood — hopeful, urgent, or grateful
• Always end with a specific ask — donate $25, volunteer today, share this video

Where to Share

Email is the top channel for nonprofit fundraising videos. Social media — especially Facebook and Instagram — is second. Also embed videos on your donation page. Videos on donation pages increase conversion by up to 80 percent.