Video Export Settings Guide: Resolution, Bitrate & Format for Every Platform

Wrong Export Settings Ruin Good Videos

You spent time making a great video. Do not ruin it with the wrong export settings. Blurry uploads, huge file sizes, and playback issues all come from incorrect resolution, bitrate, or format choices.

Resolution by Platform

• Instagram Reels / TikTok / YouTube Shorts: 1080x1920 (9:16)
• YouTube: 1920x1080 (16:9) minimum, 3840x2160 (4K) for quality
• LinkedIn: 1080x1080 (1:1) or 1920x1080 (16:9)
• Facebook: 1080x1080 (1:1) or 1080x1920 (9:16)
• Twitter/X: 1280x720 minimum
• Website embed: 1920x1080 (16:9) for most players

Bitrate Recommendations

• Standard 1080p: 8 to 12 Mbps for quality, 4 to 6 Mbps for smaller files
• 4K: 35 to 45 Mbps for quality, 15 to 25 Mbps for smaller files
• Social media: 4 to 8 Mbps is the sweet spot
• GIFs: keep under 1MB total file size for email, 5MB for web

Format and Codec

MP4 with H.264 codec is the universal standard. Every platform accepts it. For higher quality at smaller file sizes, H.265 (HEVC) works on newer devices. WebM is useful for web-only content.

Frame Rate

30fps is the standard for most marketing content. 24fps gives a cinematic feel. 60fps is smooth for fast motion but creates larger files. Match the platform default — most social media platforms optimize for 30fps.

Quick Export Checklist

• Format: MP4
• Codec: H.264
• Resolution: match your target platform
• Bitrate: 6 to 10 Mbps for 1080p
• Frame rate: 30fps
• Audio: AAC, 192kbps (if applicable)